Data analytics has become an indispensable tool for organizations seeking not only to gain competitive advantages but also drive social innovations. This track welcomes research work that employs and/or develops state-of-the-art data science and analytical methods, techniques, algorithms, and theories to solve real-world business and societal problems. Although we do not limit the scope of research domains, some recommended areas are social media analytics, digital business transformations, social innovation models, responsible e-commerce practices, the judicial system and democratic processes, social cohesion and inclusivity, privacy and security, as well as sustainability issues. This track is open to all varieties of research, including conceptual, theoretical, analytical, and empirical studies. The overarching goal is to enhance our understanding of how data science and analytics can play greater roles in enhancing business processes and economic frameworks, catalyzing business and social innovations, and addressing a wide range of contemporary societal issues.

Track Chairs
Yijing Li, Hong Kong Polytechnic University
Dandan Qiao, National University of Singapore
Cheng Zhang, Fudan University

Schedule
2026
Sunday, July 5th
12:00 AM

Business Analytics and Firm Performance: An Analytical Agents Simulation

Vishnu Vinekar PhD, Fairfield University

12:00 AM

Cheap Talk in E-commerce Livestreaming: Understanding Effects of Streamers’ Upstream Supply Chain Information Disclosure

Sijia Liu, Zhejiang University
Xi Chen, Zhejiang University

12:00 AM

Disclosure but Not Disruption: Advertising-Product Fit in Virtual Influencer Endorsements

Yongmei Liu, Central South University
Zheng Qi, Central South University
Bo Sophia Xiao, University of Hawai‘i at Manoa

12:00 AM

Dynamic Role Identification and Behavioral Inference of KOXs in Live Stream Commerce: A Hybrid AI Analytics Framework

Tung-Hsiang Chou, NKUST
Chao-Chun Chou, National Kaohsiung University of Science and Technology
Cheng-Yu Hsieh, National Kaohsiung University of Science and Technology
Bei-Ting Lin, NKUST
TZU-YEN LIAO, NKUST

12:00 AM

Focal Collective Actors as Narrative Structures: Cross-Platform Brokerage in Digital Protest

Ridwan Amure, University of Arkansas at Little Rock
Nitin Agarwal, University of Arkansas at Little Rock

12:00 AM

Forecasting Enterprise Performance in the IC Industry: A Framework Combining Evolutionary Event Graphs and Supply Chain Propagation

Chenchen Yue, Northwestern Polytechnical University
Ruibin Geng, Northwestern Polytechnical University

12:00 AM

Geography as Identity: The Effects of Mandatory Geographic Disclosure on Social Media Engagement

Yu Han, Harbin Institute of Technology
Ziqiong Zhang, Harbin Institute of Technology
Carol Ou, Tilburg University
Zili Zhang, Harbin Institute of Technology

12:00 AM

Inclusive Analytics for Sustainability: Affordance Stabilization in Community-Based Tourism

Meditya Wasesa
Annisa Joviani Astari, Universitas Pendidikan Indonesia
Eric van Heck, Erasmus University

12:00 AM

Integrating Behavioral Risk Perception into Data-Driven Decision Support System for Supplier Selection

Jakub Więckowski, National Institute of Telecommunications

12:00 AM

LLM-Driven Evasion Index and Stock Crash Risk: The Mediating Role of Large Shareholder Sell-Offs

Jinshui Huang, Southwestern University of Finance and Economics
Jun Wang, School of Management Science and Engineering

12:00 AM

Synergy of Self-service Analytics and AI for Data Democratization

Gayani Patabandige, Deakin University
Humza Naseer, Deakin University
Van Hau Trieu, Deakin University
Stuart Black, University of Melbourne
Vanessa Cooper, RMIT University

12:00 AM

Turning Punishment into Performance: A Natural Experiment on “Win-to-Unlock” Governance

Hyeonwoo Kang, Korea University Business School
Jeongha Kim, Korea University
Dongwon Lee, Korea University
Sungyong Um, Chung-Ang University

12:00 AM