Track 19: User Behavior, Engagement, and Consequences

Can Embedded Video Recommendations Reduce Information Cocoons: The Moderating Role of Situational Orientation

Shuyi Fang, Xi’an Jiaotong University
David (Jingjun) Xu, City University of Hong Kong
Yang Liu, Xi'an Jiaotong University

Can Telling a Story Work? Understanding Answer Adoption Behavior in Online Q&A Communities from a Heuristic-Systematic Perspective

Haoming Wu, Jiangxi University of Finance and Economics
Mingsong Mao, Jiangxi University of Finance and Economics
Tangxuan Guo, Jiangxi University of Finance and Economics
Chenchen Cui, Jiangxi University of Finance and Economics
Chen Sihua, Jiangxi University Of Finance and Economics

(Dis)continuity of Spillover Effect: Investigating the Post Effect of Financial Incentive on Online Reviewers

Yanjing Ren, University of South Florida
Yining Zhao, Tsinghua University
Lihui Lin, Tsinghua University, Beijing, China

Do People Trust Female more than Male as a Voice Assistant?

Dion Deng, Tampere University
Xinzhi Zhang, City University of Hong Kong
Steve Guo, Hong Kong Baptist University

DRIVING INTO THE FUTURE: REVOLUTIONIZING DRIVING ASSISTANCE FOR CUSTOMERS’ LANE CHANGE BEHAVIORS

Christian Micus, Technische Universität München
Christina Hasert, Technical University of Munich
Atreyi Kankanhalli, National University of Singapore
Markus Böhm, University of Applied Sciences Landshut
Helmut Krcmar, Technical University of Munich

Exploring Human-AI Companion Dynamics: The Interplay Between Chatbots and Users

Younghoon Chang, University of Nottingham Ningbo China
Zuowei Li, Beijing Institute of Technology
Seoyoun Lee, Beijing Institute of Technology
Jaehyun Park, Hong Kong Polytechnic University
Haejung Yun, Ewha Womans University

Gameful Experience in Game-Based Ethics Learning: Comparison between Intransigent and Compromise Types of Ethics Sense-Making Activities

Galina Zvereva, Tampere University
Hairui Tang, Tampere University
Nannan Xi, Tampere University
Juho Hamari, Tampere University

Gamified Learning Systems: A Dual- Affordance Perspective on Emotional and Behavioral Outcomes

Spurthy Dharanikota, Indian Institute of Management Bangalore
Manisha Rathi, Indian Institute of Management Bangalore

Generative AI-Created Visual Content and Aesthetic Evaluation: Bridging Human Intuition and Analytical Judgment

Chaeeun Boo, Sungkyunkwan University
Yeongseo Kim, Sungkyunkwan University
Ayoung Suh, Sungkyunkwan University

How Negative Comments Shape Source Credibility and Purchase Intention in Influencer Marketing

Patrick Weber, Goethe University Frankfurt
Maximilian Lowin, Goethe University Frankfurt
Johanna Sophie Kumpf, Goethe University Frankfurt

How Recommendation Accuracy Induces Users' Intermittent Discontinuance: Combining SEM and fsQCA Methods

Zhuohuan Yang, Wuhan University
Nan Wang, Wuhan University

Human-AI Co-creation in Art: Understanding the Role of Affordance and Identity

Haiting Lin, School of Information Managemnt
Bo Yang, School of Information Management
Yongqiang Sun, Wuhan University

Less Is More: Pure Motivation Gains More Support

Yue LIU, City University of Hong Kong
Weiling Ke, Southern University of Science and Technology
Choon-Ling Sia, City University of Hong Kong

May the Data be With Us – Exploring Data-Sharing Incentives for Users

Estelle Duparc, TU Dortmund University
Annika Hesse, TU Dortmund University
Alexander Rogalla, TU Dortmund University
Ilka Jussen, TU Dortmund University
Thorsten Schoormann, TU Braunschweig
Frederik Möller, TU Braunschweig

Measuring Internal Validity in Mixed Methods User Feedback Survey by Finding Inconsistencies with sentimentR and ChatGPT-4

Ilia Maslov, KU Leuven
Stephan Poelmans, KU Leuven
Yves Wautelet, KU Leuven

Prosociality in Pixels: Investigating the Effects of Emotional Synchrony

Bobby T.K. So, Hong Kong Baptist University
Randy Wong, University of Auckland
Christy M.K. Cheung, Hong Kong Baptist University

Reward and Transparency in Gamified Daily Task Apps: An Experimental Study

Petch Jirapanyayut, National Cheng Kung University
Yen Khanh Dinh Luong, National Cheng Kung University
Tien Wang, National Cheng Kung University

Synthesizing the Diverse Facets of Online Review Quality and their Stimuli

Shankhadeep Banerjee, Indian Institute of Management Bangalore
Divya Dwivedi, IIMB
Samadrita Bhattacharyya, Indian Institute of Management Udaipur

The Impact of “Spontaneous Water Army” on Movie Consumption through the Lens of Uses and Gratification Theory

Lijie Zang, Xi’an Jiaotong-Liverpool University
Mingqian Sun, Xi’an Jiaotong-Liverpool University
Chenwei Li, Xi'an Jiaotong-Liverpool University
Kathy Ning Shen, UAE University
Xiaobo Xu, Xi’an Jiaotong-Liverpool University

To Share or Not to Share: Data Exchange Preferences of Vehicle-to-Grid Users

Mariia Bilousova, Frankfurt Institute for Advanced Studies

Understanding the We-Intention to Participate in Collective Trolling on Social Networking Sites: The Online Disinhibition Perspective

Dinh-Hieu Truong, National Cheng Kung University
Jengchung Victor Chen, National Cheng Kung University

Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences

Zongyuan Shao, Xi’an Jiaotong-Liverpool University
Fangfang Hou, Xi’an Jiaotong-Liverpool University
Boying Li, Nottingham University Business School (China)
Zhengzhi GUAN, BNU-HKBU United International College

Unveiling the User-Technology Nexus: Virtual Reality and Consumer Behavior in Housing Sector

Yidi Wang, Communication university of China
Zan Yang, KTH Royal Institute of Technology
Hongyu Zhang, Tsinghua University

Value Co-creation in Live Streaming E-Commerce Platforms: A Microfoundations Perspective of Actor Engagement

Kai Wang, National University of Kaohsiung
Jeffrey C. F. Tai, National Chiayi University
Hsin-Lu Chang, National Chengchi University

Visual Appeal: Examining How Streamer Facial Cues Influence User-Paid Subscription Behavior in Live-streaming Commerce

Xu Xu, School of Economic Information Engineering
Li Zhao, Southwestern University of Finance and Economics