Paper Type
Complete
Paper Number
1790
Description
Although there are many exciting case studies of Augmented Reality (AR) use across various industries, adoption rates have been behind expectations since many years. Through 16 in-depth interviews with AR experts from three countries involved in AR projects, the study seeks to uncover the obstacles they encountered in AR implementation, as well as innovative strategies proposed for addressing these challenges. By applying a sociotechnical perspective, it provides a holistic and critical analysis of the current state of AR use and offers actionable insights for designing an effective program for using the second wave of AR.
Recommended Citation
Mohammadhossein, Nastaran; Richter, Alexander; and Richter, Shahper, "“What’s the matter with Augmented Reality” – Obstacles to using AR and strategies to address them" (2024). PACIS 2024 Proceedings. 7.
https://aisel.aisnet.org/pacis2024/track09_digittrans/track09_digittrans/7
“What’s the matter with Augmented Reality” – Obstacles to using AR and strategies to address them
Although there are many exciting case studies of Augmented Reality (AR) use across various industries, adoption rates have been behind expectations since many years. Through 16 in-depth interviews with AR experts from three countries involved in AR projects, the study seeks to uncover the obstacles they encountered in AR implementation, as well as innovative strategies proposed for addressing these challenges. By applying a sociotechnical perspective, it provides a holistic and critical analysis of the current state of AR use and offers actionable insights for designing an effective program for using the second wave of AR.
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