Paper Type

Short

Paper Number

1540

Description

This study explores the adoption factors of blockchain-based social media platforms, applying a revised Technology Acceptance Model (TAM). Survey responses from blockchain social media users were analyzed to understand the impact of perceived usefulness, social influence, trust, financial incentives, privacy protection, and subjective knowledge on adoption attitudes. Results highlight that privacy protection is the most crucial factor, followed by trust, underlining the significance of transparent and secure features for user acceptance. Conversely, financial incentives had minimal impact on perceived usefulness. This research enriches the theoretical framework of technology acceptance in the realm of new digital platforms and provides actionable strategies for enhancing user engagement and platform development.

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Blockchain

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Jul 2nd, 12:00 AM

Acceptance and Use of Blockchain-Based Social Media Platforms: An Empirical Study

This study explores the adoption factors of blockchain-based social media platforms, applying a revised Technology Acceptance Model (TAM). Survey responses from blockchain social media users were analyzed to understand the impact of perceived usefulness, social influence, trust, financial incentives, privacy protection, and subjective knowledge on adoption attitudes. Results highlight that privacy protection is the most crucial factor, followed by trust, underlining the significance of transparent and secure features for user acceptance. Conversely, financial incentives had minimal impact on perceived usefulness. This research enriches the theoretical framework of technology acceptance in the realm of new digital platforms and provides actionable strategies for enhancing user engagement and platform development.

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