While the development of cross-border e-commerce is flourishing, the associated risk factors should not be underestimated. In this paper, we analyze risk in cross-border e-commerce from the external environment and platform construction to establish a cross-border e-commerce risk evaluation index system from sellers' perspective. Subsequently, the weights of the indicators are calculated on account of entropy weight method, and combined with fuzzy comprehensive evaluation method to construct a cross-border e-commerce risk evaluation model. The results show that the weight of platform risk is more than environmental risk, and the risk level of cross-border e-commerce from sellers' perspective is low. Finally, we attempt to propose some strategies to prevent risks, hoping to provide some theoretical insights into the issue of risk prevention in cross-border e-commerce.


Paper Number 1183; Track E-Business; Complete Paper



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