As organizations become increasingly globalized, understanding the impact of national culture on the successful usage and adoption of emerging technologies is crucial. National culture influences the strategies of organizations, for instance how the employees successfully adopt and use emerging technologies. While the effect of national culture has been widely observed in information systems, it is still challenging to measure the influence of national culture on the usage and adoption of emerging technologies. To contribute to the existing body of knowledge, we conducted a structured literature review on how previous work measured national culture to provide a starting point for further theory development. For instance, our findings emphasize the need to measure culture at an individual level. Finally, we developed a research agenda to provide a starting point for developing theories to measure the influence of national culture on emerging technologies.
Mehler, Maren; Turan Akdag, Merve; and Zöll, Anne, "Exploring the Effect of National Culture on Emerging Technologies: A Glimpse into the Future" (2023). PACIS 2023 Proceedings. 12.
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