The growing demand for data has provided many opportunities for organizations to launch data-driven innovation (DDI) initiatives. DDI enables organizations to continuously respond to market opportunities and challenges and thereby sustain competitive advantage. However, many organizations fail in their attempt to implement DDI due to poor organizational readiness. This study investigates key factors that assist organizations in assessing their readiness for DDI. An extensive examination of literature was performed to identify readiness factors. The results highlighted nine organizational readiness factors for DDI based on the theoretical foundations of Technology-Organization and Environment framework and organizational readiness theory. The findings of this study contribute to the growing body of DDI literature and provide insights for organizations interested in implementing DDI initiatives.


Paper Number 1429; Track General; Short Paper


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