Currently, idea crowdsourcing communities are widely used for solving problems and fostering innovation. However, when encountering substantial ideas delivered by idea crowdsourcing communities, individuals are hard to generate novel ideas (i.e., idea divergence) and evaluate the appropriateness of the delivered idea (i.e., idea convergence). To address this challenge, platform operators tend to improve the idea presentation design. However, the effectiveness of these idea presentation designs for idea crowdsourcing community users remains unclear. Therefore, we tend to uncover the influencing mechanism of four types of idea presentation design (idea tree, slides, lists, and grids) on idea divergence and convergence outcomes. Accordingly, we adopt dual pathway to creativity model as our theoretical framework and propose an experimental research design. This study will provide insights into platform attribute design and design strategies for improving idea divergence and convergence outcomes.
Fu, Shixuan and Zheng, Xiaojiang, "How to present ideas in idea crowdsourcing communities? Pathways for idea convergence and divergence performances" (2023). PACIS 2023 Proceedings. 100.
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