PACIS 2022 Proceedings

Paper Number

1592

Abstract

Environmental issues have become the most concerning global challenge. Yet even some of the most apparent ecological problems are only dimly seen by most; rarely are people feel urgent to act. Our study investigates whether visualizations can help individuals better understand the ecological impact of their behaviors, hence motivating them to change their behaviors. Drawing on the expectancy theory of motivation, we conjecture that visualization would lead to more environmentally friendly behaviors, such as eco-driving. Furthermore, we posit that mindfulness would mediate the relationship between visualizations and eco-driving. We test our hypotheses using a laboratory experiment involving a driving simulator. The results of the experiment support our proposed hypotheses. This study contributes to the human-computer interaction literature by showing that visualizations can be instrumental in promoting sustainable driving.

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Paper Number 1592

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