PACIS 2022 Proceedings

Paper Number

1336

Abstract

Nudging describes influencing human behavior to improve individuals’ decision-making in various aspects of life such as health, social behavior, consumption, and savings through small interventions in the offline as well as increasingly in the digital world. In the aspect of individual financial decisions such as investments and retirement savings, financial providers use nudges to motivate investors to reach their goals without restricting their freedom of choice. However, a comprehensive overview of scientific literature examining the implementation of nudges on private financial investors is missing. In this study, we conduct a systematic literature review to give an overview of studies examining the implementation and the effects and underline the role of digital nudges. With this review, we contribute to the understanding of Nudge Theory and derive future research directions.

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Paper Number 1336

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