The open innovation platform (OIP) hosted by the company has become an important source of knowledge and expertise for innovation and new product development. Existing literature mainly focuses on product users, ignoring the role of employee users in the platform. Based on the perspective of impression management theory and self-efficacy theory, this paper attempts to bridge this gap by investigating the differential influencing factors of the idea contribution of employee users and product users. We find that direct experiences, vicarious experiences, peer support, and platform support have a significant positive impact on users’ contribution of ideas. The employee users’ contribution of ideas is more affected by peer support and platform support, while product users are more susceptible to direct experiences and vicarious experiences. In addition, employee users contribute more ideas than product users. Finally, we discuss the theoretical and practical significance of the research.
Guijie, Qi; Wang, Yujie; and Zhang, Lei, "Examining the Antecedents of Idea Contribution in Open Innovation Platforms: Differentiation between Employee Users and Product Users" (2022). PACIS 2022 Proceedings. 162.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.