Digital Nudging Toward Pro-Environmental Behavior: A Literature Review

Authors

Sina Zimmermann, University of Applied Sciences Neu-Ulm, Technical University of MunichFollow
Andreas Hein, Technical University of MunichFollow
Thomas Schulz, University of Applied Sciences Neu-Ulm, Technical University of MunichFollow
Heiko Gewald, University of Applied Sciences Neu-UlmFollow
Helmut Krcmar, Technical University of MunichFollow

Paper Type

FP

Paper Number

73

Abstract

Over recent years, attention to the urgency of climate change and creating a more sustainable future has risen significantly. However, many people still have not changed their behavior and gone greener even though they know about the severe consequences. Green information systems (IS) provides a promising research agenda to tackle environmental problems with IT-enabled solutions. Digital nudges can be an especially effective instrument in inducing behavior changes. However, due to the interdisciplinary nature of digital nudging, the concept disperses into different research fields. To structure the existing knowledge, we conducted a literature review including 43 research articles. Our research organizes and analyses the extant work on digital nudges toward pro-environmental behavior. The results show that the effects of digital nudges depend on their moment of application. Based on our results, we derive directions for future research of digital nudging in IS research.

Recommended Citation

Zimmermann, Sina; Hein, Andreas; Schulz, Thomas; Gewald, Heiko; and Krcmar, Helmut, "Digital Nudging Toward Pro-Environmental Behavior: A Literature Review" (2021). PACIS 2021 Proceedings. 226.
https://aisel.aisnet.org/pacis2021/226