Assessing the Effects of Perceived Qualities on E-learning Students’ Attitude, Learning Engagement, and Stickiness During COVID-19

Authors

Rongbin Yang, Kaplan Business SchoolFollow
Sameera Mubarak, University of South AustraliaFollow
Santoso Wibowo, Central Queensland UniversityFollow
Mubarak Rahamathulla, University of Western AustraliaFollow

Paper Type

RIP

Paper Number

12

Abstract

This paper presents a conceptual framework to explore the effect of e-learning on students ’ perception and behaviour during COVID-19. To accomplish this goal, this paper will develop a new research framework building on a review of an extensive literature on the user’s perceived qualities, attitude, engagement, and stickiness in the context of e-services. Based on an online survey questionnaire, this research is expected to compare the effects of students’ perceived qualities and identify the driving factors of students’ stickiness to e-learning platforms. From the theoretical side, this study will contribute to the IS body of knowledge on e-learning and students’ performance. On the practical side, this study provides insight for higher education institutions, researchers and academics in the development of appropriate strategies for improving e-learning delivery and practices.

Recommended Citation

Yang, Rongbin; Mubarak, Sameera; Wibowo, Santoso; and Rahamathulla, Mubarak, "Assessing the Effects of Perceived Qualities on E-learning Students’ Attitude, Learning Engagement, and Stickiness During COVID-19" (2021). PACIS 2021 Proceedings. 204.
https://aisel.aisnet.org/pacis2021/204