Platform Ecosystem Structures: Leveraging Platform-based Technology and the Finance Ecosystem for the New Normal

Authors

Rob Jago Floetgen, Technical University of MunichFollow
Nathalie Mitterer, University of CambridgeFollow
Florian Urmetzer, University of CambridgeFollow
Markus Böhm, Technical University of MunichFollow

Paper Type

FP

Paper Number

114

Abstract

The fierce competition in the finance sector in general, which was reinforced by uncertainty that the COVID-19 pandemic brought along, turned into a race for capturing new opportunities and engaging in transformative activities. In particular, structures of financial platforms and their ecosystems thus far provided competitive advantages compared with non-platform businesses. This paper reveals six archetypes of how finance firms achieve platform ecosystem structures by using platform-based technology and the ecosystem. We follow a case survey approach and analyze a qualitative data set of 152 actions of 61 financial platforms. We further demonstrate that platform ecosystem structures reinforce themselves, enable a sense of cohesiveness, and contribute to a “new normal” instead of a “preserving-the-past” reality. Our overview of the solution space might support practitioners in identifying, selecting, and planning relevant coping actions of digital platforms to prepare for future challenges, stay competitive, and provide innovation.

Recommended Citation

Floetgen, Rob Jago; Mitterer, Nathalie; Urmetzer, Florian; and Böhm, Markus, "Platform Ecosystem Structures: Leveraging Platform-based Technology and the Finance Ecosystem for the New Normal" (2021). PACIS 2021 Proceedings. 180.
https://aisel.aisnet.org/pacis2021/180