PACIS 2020 Proceedings

Abstract

This research examines the extent to which mobile app developers can influence user privacy decision-making and disclosure behavior. According to Communication Privacy Management (CPM) theory, people believe they own their personal information and make privacy disclosure decisions in accordance to their individual characteristics, as well perceived contextual factors. This study proposes an empirical investigation of these issues by developing a new mobile app to manipulate specific privacy features. Through a lab experiment, we will compare the impact of two design elements: app transparency and user control, and their interaction, on users’ privacy concerns and their disclosure decisions. Findings will show whether enhancing user’s sense of ownership in apps that are transparent regarding data practices helps in developing more privacy-protective mobile apps. The results of this study can lead to the articulation of novel privacy-related user interface guidelines to enrich the literature of privacy sensitive designs.

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