PACIS 2020 Proceedings
Abstract
Organizations are increasingly leveraging digital technologies such as big data analytics, cloud computing, social media and mobile platforms to build effective digital strategies for digital transformation. Riding on the recent surge in digital transformation, our study explores on the designing and implementing of digital strategies in The Middle East and North Africa (MENA) region. Our literature search covered a ten-year period in which published papers were collected from 2007 to 2018. A conceptual framework is proposed based on the findings to offer implications for organizations in the MENA region for practice. Particularly, organizations can use the conceptual framework as a road map in guiding them towards devising digital strategies for their digital transformation.
Recommended Citation
Chong, Josephine and Duan, Sophia, "Understanding Digital Strategy for Digital Transformation: A Review of Literature" (2020). PACIS 2020 Proceedings. 201.
https://aisel.aisnet.org/pacis2020/201
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