PACIS 2020 Proceedings
Abstract
Stablecoins are cryptocurrencies that are pegged to either a fiat currency or some kind of government-backed security and so may benefit from more stability and reduced volatility in their value. More recently, many market players have been working towards the development of stablecoins for payment transactions on a global scale. However, as stablecoins by their nature represent an innovation within the payment environment, none already existing theory can properly explain users’ perception towards the adoption of stablecoins. This paper explores these perceptions by applying an explorative research approach yielding a seven factor groups conceptual framework model on stablecoins adoption. Based on 32 in-depth interviews this study contributes to the existing cryptocurrencies’ and stablecoins’ research by presenting a detailed outline of factors that enhance and inhibit stablecoins adoption, and by giving propositions for future research of this emerging topic.
Recommended Citation
Kimmerl, Johana, "Understanding Users’ Perception on the Adoption of Stablecoins - The Libra Case" (2020). PACIS 2020 Proceedings. 187.
https://aisel.aisnet.org/pacis2020/187
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