Impact of Excessive use of Social media on Employee Creativity through Strain: Moderation effect of Communication Visibility

Authors

Abdul Hameed Pitafi, Hefei University of Technology ChinaFollow
Shamsa Kanwal, University of Science and Technology of ChinaFollow
Adnan Pitafi, Mehran University of Engineering & TechnologyFollow
Rao Muhammad Rashid, Hefei University of Technology ChinaFollow
Minglun Ren, Hefei University of Technology ChinaFollow

Abstract

The rapid development of social media technologies has resulted in excessive use of social media in the organizations, which have a negative effect on work outcome. Previous studies have not focused that much on the negative effects of excessive use of social media in the organizational context. The aim of this study was to investigate the impact of excessive use of social media on employee creativity through strain; using primary data collected from 359 Chinese employees working in different organizations. Findings have shown that excessive use of social media has a negative effect on employee creativity, and positive effect on strain, whereas strain has a negative effect on individual creativity. Communication visibility positively moderates the relationship between excessive use of social media and strain. Additionally, communication visibility also moderates the negative relationship between excessive use of social media and employee creativity. The managerial and theoretical implications of this study is also discussed in the last section.

Recommended Citation

Pitafi, Abdul Hameed; Kanwal, Shamsa; Pitafi, Adnan; Rashid, Rao Muhammad; and Ren, Minglun, "Impact of Excessive use of Social media on Employee Creativity through Strain: Moderation effect of Communication Visibility" (2020). PACIS 2020 Proceedings. 170.
https://aisel.aisnet.org/pacis2020/170