Abstract
The dramatic growth of SNS has created a myriad of information privacy. To achieve our objective, first, this study estimates the monetary value of information privacy by using the CVM. Second, it is estimated how the monetary value of information privacy would change according to demographic information, SNS usage cycle information, the Characteristics of SNS users, and the SNS features. As a result, sensitive SNS users for information privacy have following characteristics: 30s, higher education, less Monthly Expenditure or far more monthly expenditure, lower SNS use ability, more number of followers, little event experiences, shorter SNS experience, higher account open limit level and privacy invasion experiences. Also, the total WTA mean is $28/number. The monetary value of information privacy according to SNS features have the following characteristics. Those who use private SNS, the value of Profile, Location information, and the purpose of Sharing and Friendship are more important.
Recommended Citation
Jung, Woojin and Kim, Hee-Woong, "Estimating the Monetary Value of Information Privacy in the Context of SNS" (2017). PACIS 2017 Proceedings. 146.
https://aisel.aisnet.org/pacis2017/146