Abstract
This research investigates the effects of product type (i.e. physical goods and services) on consumers' intention to adopt E-commerce. A theoretical model of consumers' E-commerce adoption intention is developed and tested. The research findings suggest that services and goods have different influences on consumers' E-commerce adoption intention through perceived usefulness, perceived ease of use and perceived risk. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) business and service business are also offered.
Recommended Citation
Liu, Xiao and Wei, Kwok-Kee, "Why does consumer behave differently for purchasing goods and services in online environment? An exploratory study of product effects on consumers' E-commerce adoption intention" (2002). PACIS 2002 Proceedings. 16.
https://aisel.aisnet.org/pacis2002/16