Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall

Authors

Sung Ha, Korea Advanced Institute of Science and Technology (KAIST)
Sung Bae, Korea Advanced Institute of Science and Technology (KAIST)
Sanghyuk Park, Korea Advanced Institute of Science and Technology (KAIST)

Recommended Citation

Ha, Sung; Bae, Sung; and Park, Sanghyuk, "Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall" (2001). PACIS 2001 Proceedings. 75.
https://aisel.aisnet.org/pacis2001/75