Understanding Cultural Influence on Media Choice: A Cross-Cultural Study within Multinational Organization Setting

Authors

Zixiu Guo, University of New South Wales, Australia
John D'Ambra, University of New South Wales, Australia
Bob Edmundson, University of New South Wales, Australia

Recommended Citation

Guo, Zixiu; D'Ambra, John; and Edmundson, Bob, "Understanding Cultural Influence on Media Choice: A Cross-Cultural Study within Multinational Organization Setting" (2001). PACIS 2001 Proceedings. 54.
https://aisel.aisnet.org/pacis2001/54