Abstract
Recent technological advancements have made low-cost VR technologies widely accessible. VR applications have expanded across various domains, reflecting its potential to alter the interaction dynamics between users and digital content. In business applications, VR has shown significant promise in marketing, consumer behavior analysis, and employee training. Understanding temporal perceptions is critical for integrating VR into business environments. The purpose of this study was to determine if the typical use case of VR causes temporal distortion for the user. Using an experimental setting, we determined that participants perceived time to be smaller than reality. We further found no correlation between the VR-related experiences of the participants and their perceived time. Although our study is limited by the sample size, it sheds light on how VR distorts temporal perception in experiences that are not cognitively demanding. These findings provide valuable insights for developers, educators, and users, allowing for more informed design and usage of VR.
Recommended Citation
Scheman, Alexandra; Cummings, Krista Hill; and Shankaranarayanan, Ganesan, "Perception Beyond Reality: Temporal Awareness in VR" (2025). NEAIS 2025 Proceedings. 21.
https://aisel.aisnet.org/neais2025/21
Abstract Only