Abstract
In the past, understanding the culture of the USA was very hard for Koreans because they had a language barrier and a lack of information source due to strong ethnic ties (Jeong, 2004). However, technology allowed people to share information via the Internet, especially social media (Haight, 2014). Although some researchers have studied on information seeking behavior of Korean women and youth, very few studies focused on married Korean men. Therefore, this study focuses on married Korean immigrant men (MKIM) and their information seeking behavior with social media usage. The questions are: What is the role of social media in terms of advantages and obstacles of MKIM’s information seeking process and absorption in the USA? Is there any difference in the role of social media and usage between married Korean men and women? To answer the research questions, a mixed method approach is used in the exploratory study.
Recommended Citation
Lee, Tae Hee, "Social media in the information seeking behavior of married Korean immigrant men" (2016). MWAIS 2016 Proceedings. 22.
https://aisel.aisnet.org/mwais2016/22