Abstract

This paper develops a typology of student social media users based on their posting behavior. Specifically, the typology categorizes students using a matrix with two dimensions: content appropriateness and privacy concern. Existing research has shown that students often post content that is not appropriate for all audiences. Given that employers are increasingly using social media to vet job candidates, students with inappropriate content are at risk. This is especially true for those students who make their content available to everyone, even when they know the risks they are taking. Clearly this paradoxical behavior deserves further study. The development of this typology represents a step in that direction. The ultimate goal is to develop an instrument to help students understand where they fall on the matrix and, as a result, learn to better manage their social media behavior.

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