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Home > Journals > AIS Journals > MISQE > Vol. 9 (2010) > Iss. 4

 
MIS Quarterly Executive

Editorials

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Editors' Comments - Special Issue on Enterprise and Industry Applications of Social Media
Gerald C. Kane, Ann Majchrzak, Blake Ives, and Carol V. Brown

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Message from SIM
Wendell Jones

Report

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APC Forum: Chubb's Enterprise Architecture
Madeline Weiss

Articles

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Social Media and Customer Dialog Management at Starbucks
Sam Ransbotham and John Gallaugher

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Getting Customers' Ideas to Work for You: Learning from Dell how to Succeed with Online User Innovation Communities
Paul Michael Di Gangi, Molly Wasko, and Robert Hooker

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Assimilating Generation Y IT New Hires into USAA's Workforce: The Role of an Enterprise 2.0 System
Dorothy Leidner, Hope Koch, and Ester Gonzalez

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How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value
Mary J. Culnan, Patrick J. McHugh, and Jesus I. Zubillaga

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Key Issues for IT Executives 2010: Judicious IT Investments Continue Post-Recession
Jerry Luftman and Tal Ben-Zvi

 
 
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ISSN: 1540-1960

 
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