Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.
Karhu, Kimmo; Gustafsson, Robin; Eaton, Ben; Henfridsson, Ola; and Sørensen, Carsten
"Four Tactics for Implementing a Balanced Digital Platform Strategy,"
MIS Quarterly Executive: Vol. 19:
2, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol19/iss2/4
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