Four Steps to Realizing Business Value from Digital Data Streams

Authors

Abhijith AnandFollow
Rajeev SharmaFollow
Tim ColtmanFollow

Abstract

Based on four case studies and a follow-up survey, we have identified the key success factors for realizing value from DDS (digital data stream) investments. But managers need to pay attention to the combinations of success factors. A key finding is that value realization is improved when the agility of the resource allocation process is appropriate for the levels both of DDS platform maturity and of commitment from data-driven top management. We present a four-step sequence and a decision framework for putting the optimum combination of success factors in place.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

Recommended Citation

Anand, Abhijith; Sharma, Rajeev; and Coltman, Tim (2016) "Four Steps to Realizing Business Value from Digital Data Streams," MIS Quarterly Executive: Vol. 15: Iss. 4, Article 3.
Available at: https://aisel.aisnet.org/misqe/vol15/iss4/3