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CIOs need to maximize the value from the significant investment their organizations make in business analytics (BA) initiatives. We explore two themes for maximizing BA value - speed to insight and pervasive use, and present a BA case study at GUESS? INC., a fashion retailer. We provide recommendations for how IT leaders can maximize value from their BA investments.
Wixom, Barbara; Yen, Bruce; and Relich, Michael
"Maximizing Value from Business Analytics,"
MIS Quarterly Executive: Vol. 12:
2, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol12/iss2/6