There is a new phenomena emerging that can provide significant value to businesses that seize the opportunity or threats for those caught unaware. Web aggregators are entities that collect information from a wide range of web sources, with or without prior arrangements, and add value by providing post-aggregation services. Aggregators have become easier to construct due to new technologies, so we predict they will soon emerge in industries where they do not currently exist Â¨C and hundreds already do exist in areas such as financial services, retail, and telecommunications. Like it or not, aggregators will use your web-based information to create new in-formation collections that will affect your current business model, branding, and relationships. Aggregators will change the way your organization operates and the way global e-commerce develops. It is a wise organization that considers its e-strategy, prepares for aggregators, adds aggregation capabilities to its internal and external operations, and fully under-stands whether it should aggregate or be aggregated.
Madnick, Stuart and Siegel, Michael
"Seizing the Opportunity: Exploiting Web Aggregation,"
MIS Quarterly Executive: Vol. 1
, Article 4.
Available at: https://aisel.aisnet.org/misqe/vol1/iss1/4