In this response to Wheeler, Marakas, and Brinkley, Roy Dunbar of Eli Lilly comments on the complementary approach to education undertaken by BAT: the education of IT professionals on business, and the education of IT clients on technology. He commends BAT on this approach as it ad-dresses the fundamental problems that organizations face as they attempt to strategically align IT with more traditional business functions.
"CIO Response: BAT Demonstrates an Effective "Two-Handed Clap","
MIS Quarterly Executive: Vol. 1
, Article 2.
Available at: https://aisel.aisnet.org/misqe/vol1/iss1/2