Abstract

Harnessing the power of the crowd holds significant potential for driving meaningful and lasting societal change. Crowdsourcing, which mobilizes large groups of individuals to contribute relatively small efforts toward solving broader challenges, has becom e increasingly relevant in addressing both commercial and social issues. While the literature on crowdsourcing has grown substantially, relatively little attention has been given to the characteristics of those who organize such campaigns. In this study, w e use negative binomial regression analysis to examine how social capital and perceived legitimacy of organizing teams influence campaign outcomes. Our findings indicate that social capital has a significant and positive effect on campaign success, whereas legitimacy does not show a statistically significant impact . These results underscore the need for further research into the role of organizers in crowdsourcing initiatives, both to deepen theoretical understanding and to provide practical guidance for effective campaign design

Download

Share

COinS