Abstract
This paper describes the realization of business benefits from Big Data Analytics Capabilities (BDAC) within a leading telecommunications operator in Portugal. It explains how BDAC enables strategic development and brings business benefits to commercial and operational activities. The case study method was used as a research strategy. Data was collected through semi-structured interviews with managers across different business units, focusing on the integration and utilization of BDAC. The findings reveal that BDAC significantly enhance operational efficiency and decision-making processes. Key benefits identified include increased sales efficiency, enhanced customer satisfaction and improved financial performance. The study also found that the firm employs a decentralized approach in organizing teams for BDAC, often due to lack of centralized services. The research provides original insights by employing a benefits management approach to explore BDAC's role in achieving strategic objectives. It emphasizes the importance of technical skills and business acumen in realizing the full potential of big data analytics.
Recommended Citation
Romão, Flávio Costa and Caldeira, Mário, "Achieving Business Benefits Through Big Data Analytics: A Case Study in the Telecom Industry" (2024). MCIS 2024 Proceedings. 40.
https://aisel.aisnet.org/mcis2024/40