Abstract
With the pervasive adoption of Generative Artificial Intelligence (GenAI) in the workplace, practitioners may need to rethink in previously unimagined ways how they accomplish their organizational tasks. Recent literature has identified Information Technology Identity (ITID) archetypes which capture different reactions to Information Systems (IS) adoption. In this research-in-progress paper, we seek to add to this literature by enabling a temporal understanding of how users with different ITID archetypes experience the process of IS adoption in different organizational contexts. To achieve this, we present a multiple case study with three organizations in three industries suitable for studying multiple applications of similar GenAI tools. Our preliminary findings suggest that as GenAI tools are increasingly adopted in the workplace, adoption increases in two types of situations: (a) when employees already experiment with similar tools in their personal lives, reducing individual resistance; and (b) when organizations roll out such tools through cen-trally mandated, coordinated programs rather than ad-hoc efforts.
Recommended Citation
Senanayake, Sam and Chamakiotis, Petros, "A Temporal Understanding of IT Identity Archetypes in the Context of GenAI Adoption" (2025). ITAIS 2025 Proceedings. 42.
https://aisel.aisnet.org/itais2025/42
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