Abstract
In recent years, the metaverse has been the focus of great interest; many startups were born to create and sell digital fashion, and in NFT: The Fabricant, Dematerialised, DRESSX, and the Institute of Digital Fashion [1] [2] are companies whose core business is in the metaverse and, at the same time, have partnerships with fashion houses operating in the physical market to support their entry into the digital market. These developments are changing public and academic discussion and require reconsideration of the central elements of business models [3]. This paper introduces a new perspective on the digital transformation of the fashion industry in the metaverse. It intends to look at the phenomenon following an exploratory approach that aims to understand why fashion companies invest in the metaverse, tracing three areas of investigation to be verified: is the metaverse only a new sales channel, can it be an interaction model or even a stimulus for the digital transformation of fashion industries?
Recommended Citation
Grillo, Michele and Bonomi, Sabrina, "The metaverse and the fashion sector: new sales channel, interaction model or digital transformation?" (2023). ITAIS 2023 Proceedings. 27.
https://aisel.aisnet.org/itais2023/27