Abstract
The research aim is to understand how emerging technologies, and in particular the blockchain, affect business organization in the agrifood industry. In particular, it explores how decentration, distribution and digitalization ledged could be integrated in the precision agriculture in order to allow organizations to share information with stakeholder, to improve relationship with customers, and to develop a network with other firms.
After, reviewing the IS literature on emerging technologies in agri-food industry, with peculiar reference to the blockchain technology for precision agriculture, it is analyzed the case of BioLu, a small innovative Italian farm located in Campa- nia Region. Our results shown how emerging technologies support precision ag- riculture through data collection and exploitation for entrepreneur (e.g., decision- making) and consumers (e.g., food traceability), rather than agrifood supply chain.
Recommended Citation
Roma, Laura and Agrifoglio, Rocco, "Understanding the use of emerging technologies in the agrifood industry: a case study" (2022). ITAIS 2022 Proceedings. 8.
https://aisel.aisnet.org/itais2022/8