Abstract
An analysis of the strategies and measures of strategic success of IT companies, viewed from the perspective of their competitive position, allows us to identify the factors behind their success. Based on a study conducted in 2024 and 2025 among European IT companies and green ICT developers, respectively, we identify the dominant strategic approaches among formal, behavioral, and hybrid. We also highlight the dominant measures of strategic success. The results indicate that behavioral strategies dominate the IT sector, although companies also widely use formal and hybrid approaches. Product quality and profit remain the most used measures of strategic success. Companies with a strong market position focus on quality, market value, and international expansion.
Paper Type
Poster
DOI
10.62036/ISD.2026.145
Measures of Strategic Success and Types of Strategies of IT companies in Europe
An analysis of the strategies and measures of strategic success of IT companies, viewed from the perspective of their competitive position, allows us to identify the factors behind their success. Based on a study conducted in 2024 and 2025 among European IT companies and green ICT developers, respectively, we identify the dominant strategic approaches among formal, behavioral, and hybrid. We also highlight the dominant measures of strategic success. The results indicate that behavioral strategies dominate the IT sector, although companies also widely use formal and hybrid approaches. Product quality and profit remain the most used measures of strategic success. Companies with a strong market position focus on quality, market value, and international expansion.
Recommended Citation
Wojnicka-Sycz, E., Rybicki, J., Sycz, P. & Tutaj, J.(2026). Measures of Strategic Success and Types of Strategies of IT companies in Europe. In M. Valenta, B. Mannová, R. Pergl, A. Przybylek, M. Lang, H. Linger, C. Schneider, N. Iivari, & E. Insfran (Eds.), Making ISD Sustainable: Reloaded with AI and Automation (ISD2026 Proceedings). Prague, Czech Republic: Czech Technical University in Prague. ISBN: 978-80-01-07585-2. https://doi.org/10.62036/ISD.2026.145