Abstract
The objective of this study is to identify sectoral adoption patterns and value proposition drivers among institutional decision-makers, and to propose an empirically grounded business model configuration for UAV delivery services in medium-sized cities operating within the European U-Space framework. Drawing on a CATI survey of 183 institutional entities in Stargard, Poland (approx. 67,000 inhabitants), we analyze adoption readiness across NACE sectors and differentiating factors between interested and uninterested entities. Safety perception and expected benefits emerge as the primary adoption drivers, with the highest interest rates in health and social work (36.36%), transport and storage (30.00%), and manufacturing (25.00%). We propose a five-component business model configuration integrating empirical demand patterns with U-Space operational requirements and discuss implications for digital platform ecosystems within U-Space infrastructure.
Paper Type
Poster
DOI
10.62036/ISD.2026.186
UAV Delivery Business Models within U-Space: Empirical Evidence from Institutional Adoption Readiness in a Medium-Sized Polish City
The objective of this study is to identify sectoral adoption patterns and value proposition drivers among institutional decision-makers, and to propose an empirically grounded business model configuration for UAV delivery services in medium-sized cities operating within the European U-Space framework. Drawing on a CATI survey of 183 institutional entities in Stargard, Poland (approx. 67,000 inhabitants), we analyze adoption readiness across NACE sectors and differentiating factors between interested and uninterested entities. Safety perception and expected benefits emerge as the primary adoption drivers, with the highest interest rates in health and social work (36.36%), transport and storage (30.00%), and manufacturing (25.00%). We propose a five-component business model configuration integrating empirical demand patterns with U-Space operational requirements and discuss implications for digital platform ecosystems within U-Space infrastructure.
Recommended Citation
Bartłomiejski, R., Buko, J., Makowski, A. & Matysik, S.(2026). UAV Delivery Business Models within U-Space: Empirical Evidence from Institutional Adoption Readiness in a Medium-Sized Polish City. In M. Valenta, B. Mannová, R. Pergl, A. Przybylek, M. Lang, H. Linger, C. Schneider, N. Iivari, & E. Insfran (Eds.), Making ISD Sustainable: Reloaded with AI and Automation (ISD2026 Proceedings). Prague, Czech Republic: Czech Technical University in Prague. ISBN: 978-80-01-07585-2. https://doi.org/10.62036/ISD.2026.186