Abstract
Human-centered design has become essential for navigating the complexity of digital transformation in today’s globally connected business environments. Navigating change within multidisciplinary teams and driving disruptive innovation on a global scale calls for novel methodologies to engineer business models. Observed limitations relate to the complex knowledge requirements in the design of these models. Design thinking offers a powerful approach to address these complexities by promoting designer-led problem-solving through agile ideation, prototyping, and validation. Encouraging stakeholder co-creation enables the exploration of diverse perspectives within a structured solution space, placing collaboration at its core. Methodologies and tooling are required for these design teams that enable them to collaboratively elaborate, engineer, evaluate, and iterate through design alternatives and explore the solution space. The Scene2Model Platform is proposed and presented as a non-intrusive environment that supports the digitalization of the design results, enabling knowledge processing algorithms and elevating outcomes to model-based representation.
Paper Type
Poster
DOI
10.62036/ISD.2025.18
Agile Business Modelling Using Digital Twins: The Scene2Model Platform for Design Thinking
Human-centered design has become essential for navigating the complexity of digital transformation in today’s globally connected business environments. Navigating change within multidisciplinary teams and driving disruptive innovation on a global scale calls for novel methodologies to engineer business models. Observed limitations relate to the complex knowledge requirements in the design of these models. Design thinking offers a powerful approach to address these complexities by promoting designer-led problem-solving through agile ideation, prototyping, and validation. Encouraging stakeholder co-creation enables the exploration of diverse perspectives within a structured solution space, placing collaboration at its core. Methodologies and tooling are required for these design teams that enable them to collaboratively elaborate, engineer, evaluate, and iterate through design alternatives and explore the solution space. The Scene2Model Platform is proposed and presented as a non-intrusive environment that supports the digitalization of the design results, enabling knowledge processing algorithms and elevating outcomes to model-based representation.
Recommended Citation
Utz, W. & Vaidian, I. (2025). Agile Business Modelling Using Digital Twins: The Scene2Model Platform for Design ThinkingIn I. Luković, S. Bjeladinović, B. Delibašić, D. Barać, N. Iivari, E. Insfran, M. Lang, H. Linger, & C. Schneider (Eds.), Empowering the Interdisciplinary Role of ISD in Addressing Contemporary Issues in Digital Transformation: How Data Science and Generative AI Contributes to ISD (ISD2025 Proceedings). Belgrade, Serbia: University of Gdańsk, Department of Business Informatics & University of Belgrade, Faculty of Organizational Sciences. ISBN: 978-83-972632-1-5. https://doi.org/10.62036/ISD.2025.18