Abstract
Nowadays people need technology in their daily life. This fact involves endless manufacturing of IT products. It increases the environmental problem. Concerned parties know that green IT products and green businesses are eco-saviors. The problem is lack of the green knowledge. This paper proposes and tests a framework that predict consumer intentions to support eco-friendly IT products and businesses. Structural equation modeling techniques was employed for hypothesis testing. The result suggests that to gain support from consumers, there are five criteria: belief in the benefits of a green IT, voluntary spending extra price, green-labels recognition, environmental concerns and influence from green policies/culture. However, social influence was insignificant in the intention to support green IT products. Increasing educational experiences and age strengthen the skepticism about the green IT benefits. The resources sacrifices become stronger with the higher educational experience. The influence of environmental concern is strengthener along with age.
Paper Type
Event
Green Support and the Use of Information Technology Products
Nowadays people need technology in their daily life. This fact involves endless manufacturing of IT products. It increases the environmental problem. Concerned parties know that green IT products and green businesses are eco-saviors. The problem is lack of the green knowledge. This paper proposes and tests a framework that predict consumer intentions to support eco-friendly IT products and businesses. Structural equation modeling techniques was employed for hypothesis testing. The result suggests that to gain support from consumers, there are five criteria: belief in the benefits of a green IT, voluntary spending extra price, green-labels recognition, environmental concerns and influence from green policies/culture. However, social influence was insignificant in the intention to support green IT products. Increasing educational experiences and age strengthen the skepticism about the green IT benefits. The resources sacrifices become stronger with the higher educational experience. The influence of environmental concern is strengthener along with age.
Recommended Citation
Kurkoon, P., Pimchangthong, D., & Boonjing, V. (2018). Green Support and the Use of Information Technology Products. In B. Andersson, B. Johansson, S. Carlsson, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Designing Digitalization (ISD2018 Proceedings). Lund, Sweden: Lund University. ISBN: 978-91-7753-876-9. http://aisel.aisnet.org/isd2014/proceedings2018/Transforming/2.