Abstract
Mobile business intelligence (mobile BI) provides users with necessary information and content they need in their mobile devices, regardless of the location and time. Mobile BI is a hot topic and as an innovation in fashion is attracting the attention of many companies. Little is known about the main motivations that drive a company to adopt an innovation in general and specifically that kind of study is lacking within the mobile BI field, whose research is still in its early stages. This paper has two main contributions: first, the motivations which drive an organization to adopt mobile BI are explored based on the organizing vision concept and second the adoption rationales which the companies develop are discussed in terms of mindfulness and mindlessness. This study revealed that both mobile BI organizing vision (external factor) and the enthusiasm of the executives and users (internal factor) are affecting the decision of the companies to adopt mobile BI. Moreover, throughout the decision-making process to adopt mobile BI companies shift from behaving mindfully in one instance to mindlessly in another
Paper Type
Event
The Mindfulness and Mindlessness in Mobile Business Intelligence Adoption
Mobile business intelligence (mobile BI) provides users with necessary information and content they need in their mobile devices, regardless of the location and time. Mobile BI is a hot topic and as an innovation in fashion is attracting the attention of many companies. Little is known about the main motivations that drive a company to adopt an innovation in general and specifically that kind of study is lacking within the mobile BI field, whose research is still in its early stages. This paper has two main contributions: first, the motivations which drive an organization to adopt mobile BI are explored based on the organizing vision concept and second the adoption rationales which the companies develop are discussed in terms of mindfulness and mindlessness. This study revealed that both mobile BI organizing vision (external factor) and the enthusiasm of the executives and users (internal factor) are affecting the decision of the companies to adopt mobile BI. Moreover, throughout the decision-making process to adopt mobile BI companies shift from behaving mindfully in one instance to mindlessly in another
Recommended Citation
Tona, O. & Carlsson, S. (2014). The Mindfulness and Mindlessness in Mobile Business Intelligence Adoption. In V. Strahonja, N. Vrček., D. Plantak Vukovac, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Transforming Organisations and Society through Information Systems (ISD2014 Proceedings). Varaždin, Croatia: Faculty of Organization and Informatics. ISBN: 978-953-6071-43-2. http://aisel.aisnet.org/isd2014/proceedings/ReshapingOrganisations/8.