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Paper Number

2202

Paper Type

Short

Abstract

The newest wave of generative AI technology successfully augments humans in creative work and generates creative outcomes from scratch. While existing studies show that AI improves human creativity outcomes, less is known about how humans perceive and evaluate creativity when informed that AI is involved. This study contributes to the literature on task-dependent algorithm aversion by conducting an experiment (n=201) to test whether humans evaluate creative outcomes differently when presented with the information that AI is involved. We find that humans provide lower creativity evaluation when informed that AI is involved in creating the outcome (either as an idea provider or executor or both). Our results also suggest that high-creative individuals do not evaluate creativity differently when AI is involved.

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Dec 15th, 12:00 AM

When AI is Creative: How Do Humans Perceive Creativity When AI is Involved?

The newest wave of generative AI technology successfully augments humans in creative work and generates creative outcomes from scratch. While existing studies show that AI improves human creativity outcomes, less is known about how humans perceive and evaluate creativity when informed that AI is involved. This study contributes to the literature on task-dependent algorithm aversion by conducting an experiment (n=201) to test whether humans evaluate creative outcomes differently when presented with the information that AI is involved. We find that humans provide lower creativity evaluation when informed that AI is involved in creating the outcome (either as an idea provider or executor or both). Our results also suggest that high-creative individuals do not evaluate creativity differently when AI is involved.

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