Track Chairs
Ben Choi, Ph.D., Nanyang Technological University
Paul Benjamin Lowry, Ph.D., Virginia Tech
Xiao Xiao, Ph.D., Copenhagen Business School
Schedule

Subscribe to RSS Feed

2024
Sunday, December 15th

Augmented Reality and Online Ratings: The Usage and Effects of Alternative Information Sources

Shuang Gao, Arizona State University
Lin Hu, Australian National University
XUEYAN YIN, City University of Hong Kong
Xue Yang, Nanjing University
Pei-yu Chen, ARIZONA STATE UNIVERSITY

Combating Review Blackmail on E-Commerce Platforms

Guo-Rui Yang, Tianjin University
Meng-Nan Li, Tianjin University
Xueqing Wang, Tianjin University

Does Logical Incoherence Always Hurt Consumer Evaluation? A Study Based on Knowledge Payment

Xinrui Li, Renmin University of China
Jin Zhang, Renmin University of China
Liye Wang, School of Economics and Management,Communication University of China

Effort Cannot Beat a Good Look in Online Mental Health Platforms? Evidence from an Empirical Study

Chengxi Sun, Zhejiang University
Yu Tong, Zhejiang University
Weiling Ke, Southern University of Science and Technology

Fortune Favors the Scrappy: Enacting Serendipitous Innovations for Inclusion

Giuseppe Daniele Ibello, The University of New South Wales
Carmen LEONG, University of New South Wales
Barney Tan, The University of New South Wales
Zixiu Guo, UNSW

Hey Alexa : Identity Driven Recommendation Acceptance Patterns in Voice Enabled Commerce

Sabrine MALLEK, Université de Lorraine
Ransome Bawack, Audencia
Emilie Bonhoure, Kedge Business School

How Influencer Marketing Shapes Competition Between Established and Emerging Firms

Huilin Zhou, Information Systems, City University of Hong Kong
Chutian Wang, City University of Hong Kong
Zhou Zhou, City University of Hong Kong

One Man's Meat is Another Man's Poison: Unraveling the Impact of Buy Online Pickup in Store Service in the Catering Industry

Yingbo Li, University of Science and Technology of China
Jie Fang, University of Nottingham Ningbo China
Qian Huang, School of Management, University of Science and Technology of China
Hefu Liu, School of Management, University of Science and Technology of China

Optimal Bidding Overtime Strategy for Online Art Auctions: Evidence from Chinese Auction Houses

Hanyang Tang, National University of Singapore
Yingda Zhai, National University of Singapore

Pricing and Physical Channel Choice Strategies for a Multi-channel Retailer Under Consumer Showrooming and Webrooming

Jingxuan Geng, Temple University
Amit Mehra, University of Texas at Dallas
Subodha Kumar, Temple University

The Dynamic Impact of AI Service Robots on Brand Identity in Hospitality Industry

Dongtan Li, Auburn University
Pei Xu, Auburn University

The Impact of Generative AI on Advertising Effectiveness

Hyesoo Lee, New York University
Panagiotis Adamopoulos, Emory University
Vilma Georgia Todri, Emory University
Anindya Ghose, New York University

Unveiling the Dynamics of Relationship Marketing in Online Communication: A Relational Dialectical View

Yiting Guo, Southeast University
Chenshuo Sun, National University of Singapore
Qiang Wei, Tsinghua University
Sean Xin Xu, Tsinghua University
Yun Yuan, Tsinghua University

Warm Recommendation: Enhancing Cold Start Recommendations Using Multimodal Product Representations

Anat Goldstein, Ariel University
Amit Alony, Ariel University
Chen Hajaj, Ariel University

What is the Value of AI’s Creative Work? Human Appraisals and Consumer Choice of Computational Aided Product Design

Hilah Geva, Tel Aviv University
Lior Zalmanson, Tel Aviv University

When Does Text Boost Images: An Empirical Investigation of the Dynamics of Information

Joonhwae Park, Emory University
Daegon Cho, KAIST
Donghyuk Shin, Korea Advanced Institute of Science and Technology