2024 | ||
Sunday, December 15th | ||
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Augmented Reality and Online Ratings: The Usage and Effects of Alternative Information Sources Shuang Gao, Arizona State University
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12:00 AM |
Combating Review Blackmail on E-Commerce Platforms Guo-Rui Yang, Tianjin University
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12:00 AM |
Does Logical Incoherence Always Hurt Consumer Evaluation? A Study Based on Knowledge Payment Xinrui Li, Renmin University of China
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12:00 AM |
Effort Cannot Beat a Good Look in Online Mental Health Platforms? Evidence from an Empirical Study Chengxi Sun, Zhejiang University
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12:00 AM |
Fortune Favors the Scrappy: Enacting Serendipitous Innovations for Inclusion Giuseppe Daniele Ibello, The University of New South Wales
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12:00 AM |
Hey Alexa : Identity Driven Recommendation Acceptance Patterns in Voice Enabled Commerce Sabrine MALLEK, Université de Lorraine
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12:00 AM |
How Influencer Marketing Shapes Competition Between Established and Emerging Firms Huilin Zhou, Information Systems, City University of Hong Kong
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12:00 AM |
Yingbo Li, University of Science and Technology of China
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12:00 AM |
Optimal Bidding Overtime Strategy for Online Art Auctions: Evidence from Chinese Auction Houses Hanyang Tang, National University of Singapore
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12:00 AM |
Jingxuan Geng, Temple University
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12:00 AM |
The Dynamic Impact of AI Service Robots on Brand Identity in Hospitality Industry Dongtan Li, Auburn University
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12:00 AM |
The Impact of Generative AI on Advertising Effectiveness Hyesoo Lee, New York University
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12:00 AM |
Yiting Guo, Southeast University
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12:00 AM |
Warm Recommendation: Enhancing Cold Start Recommendations Using Multimodal Product Representations Anat Goldstein, Ariel University
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12:00 AM |
Hilah Geva, Tel Aviv University
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12:00 AM |
When Does Text Boost Images: An Empirical Investigation of the Dynamics of Information Joonhwae Park, Emory University
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Track Chairs
Ben Choi, Ph.D., Nanyang Technological University
Paul Benjamin Lowry, Ph.D., Virginia Tech
Xiao Xiao, Ph.D., Copenhagen Business School