Paper Number

2671

Paper Type

Short

Abstract

Decentralized Autonomous Organizations (DAOs) are transforming digital governance by unlocking new avenues for user innovation and consumer voice. This study explores how acquiring voting rights through financial contributions, community activities, and loyalty programs influences voting behavior in DAOs. By analyzing both on-chain and off-chain data, we find that higher engagement levels through these channels significantly increase voting likelihood and volume. Distinct voting behaviors emerge across voter segments: small voters, compared to large voters, show higher voting likelihood, but lower volume following equivalent financial contributions. Small voters also increase voting likelihood and volume more than large voters following similar levels of loyalty program participation. Furthermore, large voters become more active when outcomes align with their preferences, whereas small voters disengage when outcomes reflect high inequality. These insights deepen our understanding of voter segment responses to DAO governance mechanisms, highlighting the need for tailored consumer engagement strategies to foster governance participation.

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Dec 15th, 12:00 AM

When K-Pop Meets Blockchain: Consumer Engagement and Voting Behavior in DAOs

Decentralized Autonomous Organizations (DAOs) are transforming digital governance by unlocking new avenues for user innovation and consumer voice. This study explores how acquiring voting rights through financial contributions, community activities, and loyalty programs influences voting behavior in DAOs. By analyzing both on-chain and off-chain data, we find that higher engagement levels through these channels significantly increase voting likelihood and volume. Distinct voting behaviors emerge across voter segments: small voters, compared to large voters, show higher voting likelihood, but lower volume following equivalent financial contributions. Small voters also increase voting likelihood and volume more than large voters following similar levels of loyalty program participation. Furthermore, large voters become more active when outcomes align with their preferences, whereas small voters disengage when outcomes reflect high inequality. These insights deepen our understanding of voter segment responses to DAO governance mechanisms, highlighting the need for tailored consumer engagement strategies to foster governance participation.

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