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Paper Number
1852
Paper Type
Completed
Description
The feedback mechanism is the basis for motivating users to make continuous contributions in the Open Innovation Community (OIC). Although previous studies have revealed the overall role of positive feedback in promoting continuous user contribution, it is not clear which type of positive feedback is more effective and how it changes over time. To solve these problems, we constructed a research model based on reinforcement theory and took Lego Ideas, a typical OIC, as the research object to crawl users’ ideas and feedback data for empirical analysis. The results confirmed the effect of positive feedback and further demonstrated that, the effectiveness of positive feedback varies based on feedback concreteness and the tenure of the focal user. Our study contributes to the literature on how feedback affects user contributions in online communities by refining the classifications of feedback, and provide practical guidance for companies to motivate users to contributing ideas continuously.
Recommended Citation
Zhang, Jiacheng; Zhang, Lezhi; Guijie, Qi; and Chen, Xiaotong, "Which Positive Feedback Matters? The Role of Language Concreteness and Temporal Effect in Continuous Contribution in Open Innovation Community" (2023). ICIS 2023 Proceedings. 8.
https://aisel.aisnet.org/icis2023/user_behav/user_behav/8
Which Positive Feedback Matters? The Role of Language Concreteness and Temporal Effect in Continuous Contribution in Open Innovation Community
The feedback mechanism is the basis for motivating users to make continuous contributions in the Open Innovation Community (OIC). Although previous studies have revealed the overall role of positive feedback in promoting continuous user contribution, it is not clear which type of positive feedback is more effective and how it changes over time. To solve these problems, we constructed a research model based on reinforcement theory and took Lego Ideas, a typical OIC, as the research object to crawl users’ ideas and feedback data for empirical analysis. The results confirmed the effect of positive feedback and further demonstrated that, the effectiveness of positive feedback varies based on feedback concreteness and the tenure of the focal user. Our study contributes to the literature on how feedback affects user contributions in online communities by refining the classifications of feedback, and provide practical guidance for companies to motivate users to contributing ideas continuously.
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21-UserBehavior