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Paper Number
1701
Paper Type
Completed
Description
The emergence of derivative works in open-license platforms has sparked inquiries regarding their impact on original works and the platform as a whole. While it is widely recognized that derivative works may compete with the original content, there are also arguments that they can augment traffic and engagement. This remains an open empirical question. We extend the conceptualization of derivative works to open-license platform environments and then explore the implications of such works. Our empirical analysis of original music videos and corresponding reaction videos on YouTube shows that derivative works are complementary to original works and to the platform ecosystem. The findings shed new light on both the complex impact of derivative videos in open-license environments - as well as its broader strategic significance for platform operators seeking sustainable long-term growth opportunities.
Recommended Citation
Joo, Heejin and Maruping, Likoebe M., "Derivative Work in Open-license Platforms" (2023). ICIS 2023 Proceedings. 20.
https://aisel.aisnet.org/icis2023/user_behav/user_behav/20
Derivative Work in Open-license Platforms
The emergence of derivative works in open-license platforms has sparked inquiries regarding their impact on original works and the platform as a whole. While it is widely recognized that derivative works may compete with the original content, there are also arguments that they can augment traffic and engagement. This remains an open empirical question. We extend the conceptualization of derivative works to open-license platform environments and then explore the implications of such works. Our empirical analysis of original music videos and corresponding reaction videos on YouTube shows that derivative works are complementary to original works and to the platform ecosystem. The findings shed new light on both the complex impact of derivative videos in open-license environments - as well as its broader strategic significance for platform operators seeking sustainable long-term growth opportunities.
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