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Paper Number
2536
Paper Type
short
Description
Social media (SM) relies on AI algorithms to decide which information to display and in which order. The algorithms are invisible, fast, and adaptive when creating tailored SM experiences. Yet, each SM user has a different experience of what is real and true in one moment of time. This phenomenon is known in the literature as time experience. It captures how individuals subjectively perceive and live through the passage of time. In this study, we propose a research model to theorize AI capabilities as positively impacting time experience in SM, and discontinued use of SM. Drawing on the AI literature and the theory of time, we detail the effect of three AI algorithm capabilities (i.e., invisibility, velocity, and adaptability) on the subjective experiences of time, captured by the dimensions of time orientation, time flow, and time enjoyment. We conclude with a proposed methodology and outline potential contributions.
Recommended Citation
Bello Rinaudo, Nadia; Matook, Sabine; and Dennis, Alan, "AI Algorithms and Time Experience in Social Media: Explaining Discontinued Use" (2023). ICIS 2023 Proceedings. 2.
https://aisel.aisnet.org/icis2023/socmedia_digcollab/socmedia_digcollab/2
AI Algorithms and Time Experience in Social Media: Explaining Discontinued Use
Social media (SM) relies on AI algorithms to decide which information to display and in which order. The algorithms are invisible, fast, and adaptive when creating tailored SM experiences. Yet, each SM user has a different experience of what is real and true in one moment of time. This phenomenon is known in the literature as time experience. It captures how individuals subjectively perceive and live through the passage of time. In this study, we propose a research model to theorize AI capabilities as positively impacting time experience in SM, and discontinued use of SM. Drawing on the AI literature and the theory of time, we detail the effect of three AI algorithm capabilities (i.e., invisibility, velocity, and adaptability) on the subjective experiences of time, captured by the dimensions of time orientation, time flow, and time enjoyment. We conclude with a proposed methodology and outline potential contributions.
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15-SocialMedia