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Paper Number
2490
Paper Type
Completed
Description
In the wake of George Floyd's death, individuals in the United States have turned to music, particularly hip-hop, as a source of information and a means of participating in discussions related to Floyd's death. We examine digital music consumption as a proxy for awareness of the need for race-based social justice within the United States. Using Spotify's streaming data, we found a significant increase in hip-hop listeners following Floyd's death relative to traditionally White-dominated genres, particularly in less racially diverse cities. Furthermore, we found that Black artists received more listenership across all sampled genres than their non-Black counterparts. This study contributes to the literature studying the societal impact of digital music platforms and how the music made by Black artists may serve as a source of information and discourse, aiding individuals in making sense of events related to racial inequality and anti-Black police violence in the United States.
Recommended Citation
Wang, Yifei; Ozer, Gorkem Turgut; and Gopal, Anand, "Does Black Music also matter? The Effect of The George Floyd’s Death on Hip-hop Music Streaming in the United States" (2023). ICIS 2023 Proceedings. 7.
https://aisel.aisnet.org/icis2023/soc_impactIS/soc_impactIS/7
Does Black Music also matter? The Effect of The George Floyd’s Death on Hip-hop Music Streaming in the United States
In the wake of George Floyd's death, individuals in the United States have turned to music, particularly hip-hop, as a source of information and a means of participating in discussions related to Floyd's death. We examine digital music consumption as a proxy for awareness of the need for race-based social justice within the United States. Using Spotify's streaming data, we found a significant increase in hip-hop listeners following Floyd's death relative to traditionally White-dominated genres, particularly in less racially diverse cities. Furthermore, we found that Black artists received more listenership across all sampled genres than their non-Black counterparts. This study contributes to the literature studying the societal impact of digital music platforms and how the music made by Black artists may serve as a source of information and discourse, aiding individuals in making sense of events related to racial inequality and anti-Black police violence in the United States.
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Comments
05-SocImpact