Paper Number
2016
Paper Type
Completed
Description
Even though blood products cannot be produced artificially, but are important for many surgeries and treatments, less than 1 \% of the population donates blood in countries like South Africa or Ghana. Therefore, efficient and successful blood donor mobilisation and management are important. We argue that a chatbot offers easy access to information for all types of donors and can support the transition of non-, first-time or lapsed donors to regular donors. By applying the design science research methodology, we have developed a chatbot for all donor types in South Africa and Ghana. We performed two design cycles, collaborating with experts from three blood services and grounding our research on existing and derived behavioural change models. The chatbot was positively evaluated in two workshops that included focus group discussions and online surveys.
Recommended Citation
Müller, Helena Monika and Reuter-Oppermann, Melanie, "Changebots - Designing Chatbots to Support Blood Donor Behaviour Change" (2023). ICIS 2023 Proceedings. 27.
https://aisel.aisnet.org/icis2023/ishealthcare/ishealthcare/27
Changebots - Designing Chatbots to Support Blood Donor Behaviour Change
Even though blood products cannot be produced artificially, but are important for many surgeries and treatments, less than 1 \% of the population donates blood in countries like South Africa or Ghana. Therefore, efficient and successful blood donor mobilisation and management are important. We argue that a chatbot offers easy access to information for all types of donors and can support the transition of non-, first-time or lapsed donors to regular donors. By applying the design science research methodology, we have developed a chatbot for all donor types in South Africa and Ghana. We performed two design cycles, collaborating with experts from three blood services and grounding our research on existing and derived behavioural change models. The chatbot was positively evaluated in two workshops that included focus group discussions and online surveys.
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Comments
16-HealthCare