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Paper Number
1408
Paper Type
Completed
Description
As digital technologies offer increasingly open and flexible affordances, organizations must understand how employees discover and utilize them to maximize their potential. While prior research has shown that technology-specific traits can impact affordance per-ception, we propose that affordance perception is affected by an individual’s general digi-tal mindset, which in turn determines how individuals make sense of pervasive digital technologies. Drawing on the dual process theory of human cognition and established af-fordance categories (canonical and non-canonical), we conducted a four-phase online experiment involving 189 users of Microsoft PowerPoint. Our study, which used an implicit association tests, a sorting approach, and a survey, revealed that an individual’s digital mindset significantly influences unconscious and conscious perceptions of non-canonical affordances but not canonical ones. We contribute by extending the affordance theory in IS, indicating that affordance perception can be seen as dual processes dependent on in-dividual traits.
Recommended Citation
Hildebrandt, Yannick and Beimborn, Daniel, "Affordance Perception Through a Digital Mindset: A Dual Process Theory Perspective" (2023). ICIS 2023 Proceedings. 3.
https://aisel.aisnet.org/icis2023/generalis/generalis/3
Affordance Perception Through a Digital Mindset: A Dual Process Theory Perspective
As digital technologies offer increasingly open and flexible affordances, organizations must understand how employees discover and utilize them to maximize their potential. While prior research has shown that technology-specific traits can impact affordance per-ception, we propose that affordance perception is affected by an individual’s general digi-tal mindset, which in turn determines how individuals make sense of pervasive digital technologies. Drawing on the dual process theory of human cognition and established af-fordance categories (canonical and non-canonical), we conducted a four-phase online experiment involving 189 users of Microsoft PowerPoint. Our study, which used an implicit association tests, a sorting approach, and a survey, revealed that an individual’s digital mindset significantly influences unconscious and conscious perceptions of non-canonical affordances but not canonical ones. We contribute by extending the affordance theory in IS, indicating that affordance perception can be seen as dual processes dependent on in-dividual traits.
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